turned out did so for barack obama. they didn't do so just for the democratic party. so i still think the democratic party at the moment has to rely upon the incredible personality of the individual candidacies before they can even get to the part of where they talk about a party agenda. >> john nichols, an interesting development today. the administration has announced that its transitioning its campaign apparatus into a tax exempt group called organizing for action. that's the new name for what was once called obama for america. the goal, according to politico, is to play an active role in support of the president's agenda. >> the president has the most exciting campaign apparatus ever built. it's time to turn that loose. it's time to turn that loose for something more than just an election, right? if the nra has got a list, then obama for america has a bigger list. >> i'm not sure what they think of that at the dnc, that all of a sudden this entity is going to have perpetual life. >> let's be really clear about this.